Search Engine Optimization, as the name suggests, involves optimization of search engine results and thereby attracting more traffic to your website over the internet. All major search engines like Google, Yahoo, Bing have page ranking on the basis of how relevant they feel they are to the user’s search keywords. In this way, you stand to lure more traffic to your website and generate more revenue from ads.
There are a lot of SEO tactics that are available in the market but it continues to remain a highly specialized job for which most often people turn to professionals. It is the stepping stone in online marketing these days and considers a wide range of factors including how search engines work, what people search for, what keywords do they use, preferred search engines and plenty more. A lot of change needs to be made to the content, HTML and even coding of the website so as to ensure that the search engine is optimized to the best.
At Ricoh, we have a dedicated SEO team who work round the clock to improve your ranking in every search engine and generate more traffic to your website.
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