It is software that helps you to easily store and finds contact information such as contact name, telephone number and address. It is basically a database which contains all the contact information that you require the communication history for every one of them.
You can also share your calendar with your vendors or customers and share the same database thereby streamlining any contact that needs to be made between the organization and their customers.
A contact manager is like Customer Relationship Management Software as it helps track business leads, identify opportunities and find more new customers for your organization. It eventually leads you to generate more revenue to your organization (irrespective of new clients are found or not), by providing quality support and prompt servicing to the customers. So you can keep hold of your existing customers and keep growing your customer base by adding new ones to the list.
Cross-selling is also a key feature what makes contact management a key software as other departments in your organization can identify leads from existing customers and bring more business eventually. (629)
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