It’s known to all of us that in the present scenario, mobile is an integral part of our life. All mobile devices are pervasive everywhere – be it your personal or professional life! It not only helps us become way more accessible to the world, but also allows us to streamline work flows. Moreover, with the increased usage of mobile devices, it becomes possible to cut the costs of papers to a great extent.
Over the past few years, people throughout the globe have learnt how to get everything done through mobile devices, instead of using personal computers or desktops. Right from booking the tickets of an event to finding the tutors for kids, people prefer to do it through a mobile application. If you are running a business that caters to people, across the world, it would be wise to develop a mobile application first of all. If the product or the service that you offer has usability for a wide mass, you would surely like to make it easily accessible for all of them, right? And the most effective way to do that is to develop an easy-to-use mobile application.
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In spite of the immense popularity of mobile devices, the universe of mobile still remains complicated to a large number of users. It becomes especially difficult for the decision makers to choose from so many options. Moreover, they also need to consider a lot of factors before taking any step for an initiative like this. Studies show that 71% of business owners are planning to develop business applications for their organizations. But while doing so, they must know how to avoid the pitfalls that are commonly associated with developing mobile applications. According to a recent research, user experience, integration with the back-end systems and fragmentation are some of the most common challenges that enterprises had to face while developing mobile applications.
If you are considering developing mobile applications for your organization, there are certain questions that you must ask so that you can come to the most beneficial decision for your business. Although there are some prototypes that any and every business can follow, you should also keep in mind that there is no one size that fits the requirements of all businesses.
Here are some of the most essential questions that you should definitely ask –
- Who are going to use the mobile application?
This is one of the most critical questions that you should address before everything else as this determines the success rate of the mobile application. For instance, if your target audience includes people of all age groups, with different lifestyle, you should design the application in a way so that one can use the application even in areas where there is no internet connection. You should never compromise the productivity of the application as it may hamper the user experience, which can prove to be fatal for your business. If you are planning tu put a mobile application in some sort of point-of-sale locations or in retail, be sure to update the mobile application via a mobile network or Wi-Fi. This is important because coverage is one of the most common challenges that business owners have to face.
- Are your users enough app-savvy?
Like any other products, you must keep your target audience in mind while developing a mobile application. It’s advisable to do some research or survey in order to find out the preferences of your users. Moreover, you should also be able to understand the comfort level of your users. Although it’s not mandatory to take decisions based on the personal preferences of most of the users, it will help you have a basic idea about the level of expectation of your users. While designing the application, you can keep these things in mind. You should also keep the users’ ability to explore the different features of the application and design the app accordingly. In case your users are not enough aware of the technicalities of the application, you should provide appropriate training whenever required.
- Is the application going to replace some of the existing processes?
Well, while asking this question, you should keep it in mind that the answer should be in yes. In that case, make sure you articulate all the benefits that the users will get to enjoy while using the mobile application. No matter whether it’s improved productivity, cost savings, green initiatives or better selling tools, you should clarify all the benefits of the mobile application. Even if you are going to launch a new mobile application, you should address the users if the existing application as this will help them have a better understanding. Moreover, they should be able to understand why they should use the new instead of the existing one. Be sure to keep a transition plan ready at place so that the users have a positive and easy experience, switching from the older version to the newer one.
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These are three of the most important questions that you must address before developing a new mobile application. Apart from these, you should also consider what sort of hardware will be most relevant for the application’s requirement. Check if you would be able to arrange for the required infrastructure with the help of the internal resources or you will require external help. Make sure you have top notch expertise ready at place, so that you can reap the best possible benefits.Tags: